The Importance of Contextual Effects in your Practice

The Importance of Contextual Effects in your Practice


Placebo Effect front cover

Context is everything.  What you say; how you say it; the clinical environment; your client’s expectations, and their past history are all factors which affect the healing response, otherwise known as the placebo response. As a therapist/practitioner, knowledge in this area is critical if you want to maximize clinical outcomes. Failure to understand and apply this knowledge could mean that you are unknowingly triggering a nocebo response; the exact opposite of what you want for your clients.

In The Placebo Response in Manual Therapy, I explore the evidence behind the many contextual factors that affect clinical outcomes, and offer practical ways to apply them in your practice.  The book is an evidence-based exploration of the placebo effect, with over 300 citations to studies supporting the information presented. It actually turns out that the placebo effect is not quite as mysterious as we once thought. The emerging model for understanding and treating our clients is the biopsychosocial model, which looks at the whole person that you are treating. It takes in not just biological factors, but also psychological and social factors that affect healing, recovery, and pain perception. This book explores many of these factors to the end of making you a better practitioner.

For less than what you likely charge for a one-hour treatment, you can own this book and become much more knowledgeable on this fascinating subject. To get your copy of The Placebo Response in Manual Therapy, go to one of the following links.


In Canada

In Canada Curties-Overzet Publications

International Orders Handspring Publishing


To read more on this topic, check out the following posts.

What is the Placebo Effect?

Understanding the Placebo Effect

Can Contextual Factors Improve Clinical Outcomes?